| |
Product
branding
A brand is
created, which is sold in selected countries.
The product expenses incude:
Manufacturing
Warehouse
Shipping
Marketing strategies and spending for each country.
|
|
e-marketing
The brand is
presented and/or sold through selected websites.
The marketing expenses include:
Website advertisement in various countries
Google search expenses. |
|
Web
Service Branding
Innovation Denmark creates new web-brands:
A web-brand is created that lets you advertise
all your products.
The marketing expenses include:
Programming expenses for setting up the website
service that acts as an international brand
for all of your products.
The web-brand becomes a value adding asset that
lets you invest in traditional product branding.
|
|
|
